Hello new friend

I see branding as a way of creating clarity in a noisy world. At its best, it helps people recognize themselves in a story, feel part of something larger, and build trust when it matters most. That’s what drew me to this work and what continues to inspire me over a decade later.

I’ve been fortunate to work with a wide range of clients, from cultural institutions to global enterprises. Early in my career, I collaborated with the Museum of Modern Art to create a WYSIWYG email-marketing platform that democratized digital communication and saved the museum thousands of dollars each year. At Siegel+Gale, I led creative for American Express, launching the Plenti rewards program and training hundreds of partners on its rollout. Along the way, I’ve supported initiatives with Hewlett Packard Enterprise, LATAM Airlines Group, Visit Scotland, AbbVie, JBG, and Brown Harris Stevens.

Most recently, I served as Chief Creative Officer at MDG, where I worked alongside incredible teams to deliver enterprise-scale digital platforms, branding, advertising, and design solutions for clients across industries. Today, I continue this work independently — partnering with organizations to develop thoughtful, creative solutions that bring clarity, inspire confidence, and create lasting impact.