Multi-disciplinary brand designer with over a decade of leadership and experience in a wide array of industries including non-profit, healthcare, professional services, finance, and hospitality

Featured work

Modernizing a 45-year-old legacy brand for the only Canadian-owned executive search firm ranked among the world’s top 20

Connecting American travelers to Antwerp’s past and present to broadly inspire travel and promote the grand opening of the Red Star Line Museum

A brand evolution that transformed patient experience across 200+ clinics and propelled FastMed into the top 4 urgent care providers in the United States

Industry experience

Healthcare

I’ve helped healthcare organizations—from urgent care networks like FastMed and MD Now to large practice groups like Forefront Dermatology and industry leaders such as CVS Health—bridge distance and complexity, creating identities that feel personal, approachable, and grounded in real care.

Non-profit

I’ve supported mission-driven organizations such as MoMA, Stonewall Community Foundation, the Crohn’s & Colitis Foundation, and Big Heart Brigade helping them share stories that inspire action, build trust, and amplify impact.

Professional services

From global enterprises like Hewlett Packard and SAP to specialized firms like Caldwell and McDermott Will & Emery, I’ve developed brand systems that simplify complexity and position professional services with clarity and confidence.

Hospitality

I’ve partnered with iconic destinations including The Breakers Palm Beach, The Seagate Delray Beach, and Round Hill Hotel & Villas to craft branding that captures a sense of place and creates lasting guest connection.

Tourism

Working with partners from Visit Scotland to LATAM Airlines and The City of Antwerp, I’ve helped destinations tell stories that spark curiosity, celebrate culture, and attract global travelers.

Financial services

I’ve led global branding initiatives for American Express, Fortress Investment Group, and OneMain Financial, creating experiences that make financial services more accessible, credible, and human.

Building brands that move markets & minds

I’ve partnered with organizations to uncover their voice and bring clarity to their story. From cultural institutions like MoMA to global brands like American Express, my focus has always been on creating work that connects people and inspires trust.

Contact

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